Here is the main content of the blog, the beef of the post. Thoughts, feelings, ambitions, desires, these are all great blog-fodder. Go nuts - you're a published author for Pete's sake! You could have each post you make on instagram share a story on this blog, linking from instagram to this blog to give a good sense of when and why the picture is taken. If it's a video of you and Mac out on the bike, talk about funny things Mac did that day... You're a columnist now Con - build yourself a readership through being yourself through writing and the sales will follow!